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Geoffrey Golden's avatar

This kind of A/B testing reminds me of the TV model of releasing a pilot, and the game model of play testing early builds. Nice to have some assurance the audience is responsive before committing to the full book.

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Terrell Johnson's avatar

Just fascinating. Like all your interviews, I love this one too -- not least because it gets down into the details of how this author is actually working (and selling) her books, and skips all the bland platitudes that are so common in pieces on how authors work in other places. Great stuff, Elle!

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