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Elle Griffin's avatar

I'm with you—and since this post I have dwindled my social media presence down to LinkedIn, Twitter, and TikTok. I have some more experiments to run on these three platforms, but I'm also hoping some of the features Substack is about to debut will replace social media altogether for me!

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Min L's avatar

Hmm, TikTok? That is interesting as I find it harder to manage as compared to Instagram - creating reels constantly to keep the audience engaged is a challenge for me personally. But that said, I hope you find success in the experiments that you plan on doing!

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Elle Griffin's avatar

I think TikTok is less about trying to keep an audience engaged on the platform, and more about the algorithmic discovery that can give someone access to one million views, even with only one video. There are some fascinating cases of obscure books becoming bestsellers because of a viral booktok video!!! It’s worth an experiment at least!

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